It Can Be Done
"With hard work and a willingness to take the plunge, anything in life is possible. Believe me, it can be done!"
— John Sherry
ebook
About the Author

John Alfred Sherry


Born in Malta shortly before the wartime siege of the island, John Alfred Sherry always dreamt of a life of adventure.

After taking up a telecoms apprenticeship, Sherry found himself enjoying London during the Swinging Sixties, learning the trade and innovating along the way. The birth of his son was the catalyst he needed to take life more seriously than ever before and he soon found himself nurturing ambitions to run his own company.

Fast-forward 14 years and Sherry was heading a successful South Africa-based international business, JASCO Electronics, overseeing multi-million pound contracts and employing hundreds of people.

In this book, Sherry reveals his extraordinary life journey, from building a hugely successful company from scratch, in a foreign country, to negotiating seemingly impossible arms deals between Saddam Hussein’s regime and South Africa.

Sherry was honoured with a Knighthood in Malta and – never one to do anything by halves – as a hobby, went on to set up the biggest private waterfowl collection in the world, claiming a Guinness World Record title in the process.

Sherry’s inimitable ‘Can Do’ attitude towards life is credited for much of his success. His self-imposed determination to succeed led him to see opportunities that others overlooked, hone his skills as a canny negotiator – and ultimately realise his personal vision; sometimes against apparently insurmountable odds.

His honest account of a whole life spent believing ‘It can be done’ might help you believe in your own dream.

Whether you’re an entrepreneur looking for inspiration; a businessman facing challenges, or someone who formed a part of his successful journey, Sherry has written this book for you.


Buyers in South Africa can purchase the book by depositing R399 into the following account and emailing their proof of payment and postal address to itcanbedone@melita.com. Proof of registered postage will be emailed to the buyers.

Nedbank – Carlton
Name: John A Sherry
Account No: 1906 314 152
Branch: 190605

The facts about how JASCO Electronics was created
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